Motion Design
B2B Tech & Security
2024
10 days
All-Day Trade Show Loop
Voluntary Client Bonus
Smart Secure — B2B Trade Show Video
Loop Architecture
Seamless Trade Show Looping
Engineered a continuous visual loop without voiceover dependency, designed to captivate passing attendees in high-distraction expo halls.
3D & Fleet Motion
Custom 3D Vehicle Animation
Modeled and animated the company's branded Ford Transit service fleet from architectural schematics for the final brand reveal.
Asset Curation
B2B Portfolio Segmentation
Curated raw on-site installation photos into organized industry showcases covering commercial, healthcare, and residential infrastructure.
Event Delivery
Trade Show Booth Expansion
Delivered high-bitrate video masters optimized for giant booth displays, alongside an expedited 102-inch print banner design.
01
Asset Curation & Filtering
Audited over 100+ raw field installation photos, selecting high-credibility server room and panel shots while filtering out non-professional media.
02
Editorial Rhythm & Text Flow
Structured copy into high-contrast headline chapters to keep the main messages readable on booth screens.
03
3D Modeling & TV Display Optimization
Rebuilt brand assets, animated a 3D service vehicle, and upscale-rendered complex multi-building slides for crisp 4K display playback.
04
Executive Review & Turnaround
Iterated directly with company executives under tight deadlines, finalizing the master loop and print assets ahead of showtime.
Trade show screens need to work for visitors who join the video midway through.
We built a continuous loop around retro synthwave rhythms and bold typographic callouts, combining installation photos with a custom 3D service vehicle.
The 4K master was prepared for large booth displays, with high-contrast text and imagery.
Booth Inquiries & Leads
The client reported overwhelming attendee interest during the live show, with multiple event visitors specifically requesting the animator's contact info.
Voluntary Client Bonus
Executive leadership was impressed by the fast turnaround and final visual quality, so they added a $300 performance bonus to the contract.
Executive Board Sign-Off
Earned unanimous approval from senior leadership (Mayer, Shragy, and Linda) following full-resolution testing on large TV monitors.
"
Show was great and successful! We had a lot of people ask about the video - they were very impressed and I gave them your info! You did an amazing job. Wowowow, really impressed! Keep on your great work!
Shragy Blum
Managing Director - Smart Secure
+$300
Performance Client Bonus
4K
Booth Display Master
Live Expo
Client Feedback
