Motion Design
B2B Tech & Security
2024
10 days
All-Day Trade Show Loop
Voluntary Client Bonus
Smart Secure — B2B Trade Show Video
Loop Architecture
Seamless Trade Show Looping
Engineered a continuous visual loop without voiceover dependency, designed to captivate passing attendees in high-distraction expo halls.
3D & Fleet Motion
Custom 3D Vehicle Animation
Modeled and animated the company's branded Ford Transit service fleet from architectural schematics for the final brand reveal.
Asset Curation
B2B Portfolio Segmentation
Curated raw on-site installation photos into organized industry showcases covering commercial, healthcare, and residential infrastructure.
Event Delivery
Trade Show Booth Expansion
Delivered high-bitrate video masters optimized for giant booth displays, alongside an expedited 102-inch print banner design.
01
Asset Curation & Filtering
Audited over 100+ raw field installation photos, selecting high-credibility server room and panel shots while filtering out non-professional media.
02
Editorial Rhythm & Text Flow
Structured copy into high-contrast, dual-tier headline chapters to ensure message retention at a distance in a noisy convention center.
03
3D Modeling & TV Display Optimization
Rebuilt brand assets, animated a 3D service vehicle, and upscale-rendered complex multi-building slides for crisp 4K display playback.
04
Executive Review & Turnaround
Iterated directly with company executives under tight deadlines, finalizing the master loop and print assets ahead of showtime.
Trade show screens demand a fundamentally different pacing model. Attendees glance at displays for only 3 to 5 seconds while walking past booths.
Rather than building a standard linear narrative, we engineered a seamless, hypnotic loop driven by high-energy retro synthwave rhythms and bold typographic callouts.
All visual elements were stress-tested for ultra-large 4K TV monitors to ensure zero compression artifacts or legibility loss from across the exhibition floor.
Booth Inquiries & Leads
The client reported overwhelming attendee interest during the live show, with multiple event visitors specifically requesting the animator's contact info.
Voluntary Client Bonus
Executive leadership was so impressed by the execution speed and final visual quality that they voluntarily upgraded the contract payout with a substantial performance bonus.
Executive Board Sign-Off
Earned unanimous approval from senior leadership (Mayer, Shragy, and Linda) following full-resolution testing on large TV monitors.
"
Show was great and successful! We had a lot of people ask about the video - they were very impressed and I gave them your info! You did an amazing job. Wowowow, really impressed! Keep on your great work!
Shragy Blum
Managing Director - Smart Secure
+$300
Performance Client Bonus
4K
Zero-Loss TV Render
100%
Live Expo Booth Success
