Explainer Videos & UI Animation for B2B SaaS
Explainer Videos & UI Animation for B2B SaaS
Explainer Videos & UI Animation for B2B SaaS
Turn complex software into clear videos and animations that show buyers how it works and why it matters — for your website, sales presentations, and product launches.
Turn complex software into clear videos and animations that show buyers how it works and why it matters — for your website, sales presentations, and product launches.
TRUSTED BY
Trusted by SaaS & Software Teams
From early-stage startups to established SaaS platforms, our clients span product launches, website refreshes, and investor communications. Many relationships start as a single Upwork project and grow into ongoing partnerships.
TRUSTED BY
Trusted by SaaS & Software Teams
From early-stage startups to established SaaS platforms, our clients span product launches, website refreshes, and investor communications. Many relationships start as a single Upwork project and grow into ongoing partnerships.
ABOUT BULAT VISUAL
ABOUT BULAT VISUAL
Independent Motion Design Studio for B2B SaaS
Independent Motion Design Studio for B2B SaaS
Independent Motion Design Studio for B2B SaaS
I'm Bulat, founder and senior motion designer. I bring 14+ years of motion design experience, with a current focus on B2B SaaS founders and marketing teams. No account managers, no handoffs between departments. Brief me once, and I own the project end to end: script to final render.
SELECTED PROJECTS
Explainer & Product Videos for B2B SaaS
We partner with B2B SaaS and software teams to plan and produce explainer videos, product launch films, and CRM dashboard walkthroughs - built to land on your landing page, in your sales deck, or in your next demo.
Typical projects include homepage explainer videos, product videos for feature releases, product walkthroughs and demos, onboarding content, and brand films used in sales decks and campaigns.
SELECTED PROJECTS
Explainer & Product Videos for B2B SaaS
We partner with B2B SaaS and software teams to plan and produce explainer videos, product launch films, and CRM dashboard walkthroughs - built to land on your landing page, in your sales deck, or in your next demo.
Typical projects include homepage explainer videos, product videos for feature releases, product walkthroughs and demos, onboarding content, and brand films used in sales decks and campaigns.
BENEFITS
BENEFITS
Built for B2B Marketing & Product Teams
We create strategic visuals that help SaaS founders, product marketers, and growth teams explain complex software, align stakeholders, and move buyers forward.
Every video is shaped around your brand and product - so it fits naturally into your website, sales, and marketing.
BENEFITS
Built for B2B Marketing & Product Teams
We create strategic visuals that help SaaS founders, product marketers, and growth teams explain complex software, align stakeholders, and move buyers forward.
Every video is shaped around your brand and product - so it fits naturally into your website, sales, and marketing.
Predictable Workflow
Clear production stages with structured feedback loops and realistic timelines. Your marketing team always knows exactly what to expect next - no guesswork, no delays.
Brand Integration
Visual assets designed to seamlessly integrate with your existing design language. Clean typography and structured grids keep your messaging razor-sharp.
Complex Made Simple
We turn dense product architecture, dashboards, and technical data into a narrative your prospects actually follow - and remember.
Scalable Asset Kits
Reusable animation assets built around your brand book - so every future video stays visually consistent without starting from scratch.
Flexible Project Scopes
Tailored packages aligned with your priorities - from a single explainer to a comprehensive product suite. Priced transparently per project ($500–$1,850+), no recurring fees, no hidden costs.
One Senior Designer, Start to Finish
Work directly with the person creating your video — from the initial brief through animation and final delivery. No account managers or handoffs.
Predictable Workflow
Clear production stages with structured feedback loops and realistic timelines. Your marketing team always knows exactly what to expect next - no guesswork, no delays.
Brand Integration
Visual assets designed to seamlessly integrate with your existing design language. Clean typography and structured grids keep your messaging razor-sharp.
Complex Made Simple
We turn dense product architecture, dashboards, and technical data into a narrative your prospects actually follow - and remember.
Scalable Asset Kits
Reusable animation assets built around your brand book - so every future video stays visually consistent without starting from scratch.
Flexible Project Scopes
Tailored packages aligned with your priorities - from a single explainer to a comprehensive product suite. Priced transparently per project ($500–$1,850+), no recurring fees, no hidden costs.
One Senior Designer, Start to Finish
Work directly with the person creating your video — from the initial brief through animation and final delivery. No account managers or handoffs.
SERVICES
Motion Design Services for B2B SaaS
Full-cycle B2B video production for SaaS companies and software teams - from concept and script to animation and final delivery, handled personally, start to finish.
Each video is built around the story or workflow your team needs to explain — and shaped for where it will actually be used.
SERVICES
Motion Design Services for B2B SaaS
Full-cycle B2B video production for SaaS companies and software teams - from concept and script to animation and final delivery, handled personally, start to finish.
Each video is built around the story or workflow your team needs to explain — and shaped for where it will actually be used.
FOR GROWTH
FOR PRODUCT
FOR BRAND
2D Character Animation
Kinetic Typography
Logo Animation
Sound Design & SFX
FOR GROWTH
FOR PRODUCT
FOR BRAND
2D Character Animation
Kinetic Typography
Logo Animation
Sound Design & SFX
PROCESS
Our Workflow: Fast, Clear, No Surprises
Our workflow is designed to keep projects moving quickly while staying transparent at every stage. We keep communication and feedback organized in writing, which makes collaboration efficient across time zones and easy to follow for busy teams.
PROCESS
Our Workflow: Fast, Clear, No Surprises
Our workflow is designed to keep projects moving quickly while staying transparent at every stage. We keep communication and feedback organized in writing, which makes collaboration efficient across time zones and easy to follow for busy teams.
01
Discovery & Scope
We define exactly who you’re selling to and what action the video should drive - whether it’s a website conversion, a sales close, or an investor green light.
02
Script & Storyline
We translate your product’s value into a clear, compelling narrative. No fluff. Just the story that makes your buyers say “we need this.”
03
Styleframes & Storyboard
We lock the visual direction and scene‑by‑scene plan before animation begins. You sign off once — then we execute flawlessly.
04
Production & Delivery
Full animation, professional voiceover, and custom sound design. Final files delivered with full commercial rights — ready for your website, sales deck, ads, and LinkedIn campaigns.
01
Discovery & Scope
We define exactly who you’re selling to and what action the video should drive - whether it’s a website conversion, a sales close, or an investor green light.
02
Script & Storyline
We translate your product’s value into a clear, compelling narrative. No fluff. Just the story that makes your buyers say “we need this.”
03
Styleframes & Storyboard
We lock the visual direction and scene‑by‑scene plan before animation begins. You sign off once — then we execute flawlessly.
04
Production & Delivery
Full animation, professional voiceover, and custom sound design. Final files delivered with full commercial rights — ready for your website, sales deck, ads, and LinkedIn campaigns.
01
Discovery & Scope
We define exactly who you’re selling to and what action the video should drive - whether it’s a website conversion, a sales close, or an investor green light.
02
Script & Storyline
We translate your product’s value into a clear, compelling narrative. No fluff. Just the story that makes your buyers say “we need this.”
03
Styleframes & Storyboard
We lock the visual direction and scene‑by‑scene plan before animation begins. You sign off once — then we execute flawlessly.
04
Production & Delivery
Full animation, professional voiceover, and custom sound design. Final files delivered with full commercial rights — ready for your website, sales deck, ads, and LinkedIn campaigns.
EXECUTION
High-end execution. Predictable outcomes
Once the concept is locked, we move straight into execution: polished design, smooth animation, professional sound, delivered on time.
No revision spirals, no scope creep. Scope and revision rounds are agreed upfront, so feedback stays structured throughout production.
EXECUTION
High-end execution. Predictable outcomes
Once the concept is locked, we move straight into execution: polished design, smooth animation, professional sound, delivered on time.
No revision spirals, no scope creep. Scope and revision rounds are agreed upfront, so feedback stays structured throughout production.
PRICING
Fixed rates. No hidden costs
We use fixed project pricing based on scope, complexity, and usage - from $500 for social ads to $1,850+ for premium launch videos. B2B teams know the budget before production starts.
Pricing is structured around common B2B SaaS and software use cases: explainer videos, product launch videos, product walkthroughs, and ongoing content support.
PRICING
Fixed rates. No hidden costs
We use fixed project pricing based on scope, complexity, and usage - from $500 for social ads to $1,850+ for premium launch videos. B2B teams know the budget before production starts.
Pricing is structured around common B2B SaaS and software use cases: explainer videos, product launch videos, product walkthroughs, and ongoing content support.
Social & Ad Creatives
From $500
/per video
Short, high-impact videos for social media, ads, and product teasers - designed to grab attention and drive clicks.
30-second format: optimized for social media engagement
Professional framework tailored to your brand's visual identity
Seamless brand integration: colors, fonts, and logo
Studio-quality sound design that matches your brand tone
Revisions included: we refine until the video aligns with your goals
Commercial rights included: ready for paid social and ad platforms
Starter
Explainer & Walkthrough Videos
From $950
/per video
Deep-dive explainers and product walkthroughs that simplify your software and engage decision-makers.
60–90 seconds runtime: deep dive into your product
Premium sound design with custom music options
Advanced framework customization for complex narratives
Extended revision cycle with additional review rounds
Product UI/UX asset integration: showcase your software in action
Commercial rights included: ready for your website and sales deck
Pro
Product Launch & Pitch Videos
From $1,850+
/per video
Cinematic, high-end visuals for keynotes, funding pitches, and major product rollouts - built to impress investors and stakeholders.
Tailored runtime for your specific goals
Priority support & flexible revisions: your timeline, our commitment
Multi‑framework scene assembly for cinematic storytelling
All music, sound, and stock assets are fully licensed
Custom product interface styling: your UI, recreated in animation
Commercial rights included: use anywhere, including investor decks and press
Enterprise
Have a question about pricing? Let's talk
Social & Ad Creatives
From $500
/per video
Short, high-impact videos for social media, ads, and product teasers - designed to grab attention and drive clicks.
30-second format: optimized for social media engagement
Professional framework tailored to your brand's visual identity
Seamless brand integration: colors, fonts, and logo
Studio-quality sound design that matches your brand tone
Revisions included: we refine until the video aligns with your goals
Commercial rights included: ready for paid social and ad platforms
Starter
Explainer & Walkthrough Videos
From $950
/per video
Deep-dive explainers and product walkthroughs that simplify your software and engage decision-makers.
60–90 seconds runtime: deep dive into your product
Premium sound design with custom music options
Advanced framework customization for complex narratives
Extended revision cycle with additional review rounds
Product UI/UX asset integration: showcase your software in action
Commercial rights included: ready for your website and sales deck
Starter
Product Launch & Pitch Videos
From $1,850+
/per video
Cinematic, high-end visuals for keynotes, funding pitches, and major product rollouts - built to impress investors and stakeholders.
Tailored runtime for your specific goals
Priority support & flexible revisions: your timeline, our commitment
Multi‑framework scene assembly for cinematic storytelling
All music, sound, and stock assets are fully licensed
Custom product interface styling: your UI, recreated in animation
Commercial rights included: use anywhere, including investor decks and press
Enterprise
Have a question about pricing? Let's talk
TESTIMONIALS
What our clients say
Proven results for B2B SaaS, software, and global brands.
TESTIMONIALS
What our clients say
Proven results for B2B SaaS, software, and global brands.
Bulat is a good communicator and expresses his opinions directly. He was able to elevate the aesthetic without going over budget. He went above and beyond and delivered on time. I will use him again.
Bulat is the best. I have worked with him for projects with video editing, video production and graphic animation and it's always a pleasure to work with him. My boss is thrilled with the work he's done for us too. Great partner and talent.
Highly recommend!! This is the second time our organization has worked with Bulat and he has always exceeded expectations. Amazing communication and final product is outstanding.
Bulat is a good communicator and expresses his opinions directly. He was able to elevate the aesthetic without going over budget. He went above and beyond and delivered on time. I will use him again.
Bulat is a good communicator and expresses his opinions directly. He was able to elevate the aesthetic without going over budget. He went above and beyond and delivered on time. I will use him again.
Bulat is the best. I have worked with him for projects with video editing, video production and graphic animation and it's always a pleasure to work with him. My boss is thrilled with the work he's done for us too. Great partner and talent.
FAQ
Frequently Asked Questions
Answers to the most common questions about process, timelines, and collaboration.
FAQ
Frequently Asked Questions
Answers to the most common questions about process, timelines, and collaboration.
Working against a tight deadline?
Send your brief by Email or Telegram, and you'll receive a fixed-price proposal within 12 hours.
How much does a B2B explainer video cost?
SaaS explainer and walkthrough projects start at $950. Short social ads start at $500, while larger launch productions start at $1,850+. Your quote defines the scope and final project price before production begins.
How long does a typical project take?
A standard product explainer video typically takes 7–14 days. For more complex projects, custom animation styles, or video series, we allocate 4–6 weeks. Every project deadline is agreed upfront and tracked throughout production. We plan around your launch date and communicate early if anything affects the schedule.
What's included in the price?
Script, storyboard, animation, sound design, voiceover, and commercial rights: everything you need to publish and promote your video. The number of revision rounds is defined in your project agreement, with feedback tied to specific production stages.
What determines the final project cost?
The final price depends on the video's length, animation complexity, design requirements, and production scope. Every project is quoted individually with a fixed price before production begins.
Do you work with SaaS startups and early-stage products?
Yes. Many clients reach out before launch or while their product is still in development. We can work from Figma designs, prototypes, or early product builds to create a polished video for launch, sales, or product marketing.
How do you work with our Figma files and UI assets?
Share access to your Figma project. We extract the vector elements, clean up the layers, and prep them for After Effects, matching your brand's official design guidelines exactly. No clean Figma file? We can pull assets from your live website instead, though Figma files let us move faster.
Can you match our existing brand guidelines?
Yes. We work directly with your design system, typography, colors, UI kit, and brand guidelines, so every video looks and feels like it was built by your own product team.
Can you sign an NDA?
Yes. We'll sign an NDA before reviewing your product or confidential materials.
Why don't you showcase more recent projects?
Many of our recent projects were created under non-disclosure agreements (NDAs) for B2B SaaS companies and agencies. We only showcase work we're authorized to publish. Client confidentiality is a core part of how we work. Every client gets the same senior-level attention, whether their project is publicly showcased or stays completely confidential.
What happens if our app UI changes a few months after launch?
If your project includes organized source files, we can usually update UI elements, text, or other applicable assets without rebuilding the entire video. Updates are quoted separately based on the scope of the changes.
Do you handle the entire production end-to-end?
Yes. We handle the entire pipeline: analyzing your product, refining your script, screen-recording your UI, animating, and sound design. If your package includes a voiceover, we manage the hiring and synchronization of professional native English voice actors.
How do we collaborate? Do we need to jump on Zoom calls?
We operate on a 100% asynchronous, text-driven workflow via email and Telegram. Everything stays documented in writing, so nothing gets lost between time zones.
Do you provide professional native English voiceovers?
Yes. We work with professional native English voice actors (US and UK accents) and handle casting, recording, direction, and synchronization, so the voice fits your product and audience.
Do I get full commercial rights and the source files?
Yes. Upon final payment, you'll receive the commercial rights to the final video deliverable as specified in your project agreement. For Explainer & Walkthrough and Product Launch & Pitch packages, we also provide organized Adobe After Effects (.AEP) source files. Third-party assets, such as licensed music, stock footage, or fonts, remain subject to their respective license terms.
How do payments, invoicing, and contracts work?
We operate under a standard B2B agreement with a 50/50 payment schedule: 50% upfront to reserve your production slot and 50% upon final approval, before delivery. Professional invoices are provided for every project and are suitable for US and EU corporate accounting. Our pricing is fixed from the start. If the project scope changes, we'll discuss it with you first and provide a separate fixed quote before any additional work begins.
Is Bulat Visual the right fit for my project?
This isn't the right fit if you're purely price-shopping or need a video delivered overnight. We work best with B2B teams who treat video as a long-term growth investment, not just another item to check off a list.
Working against a tight deadline?
Send your brief by Email or Telegram, and you'll receive a fixed-price proposal within 12 hours.
How much does a B2B explainer video cost?
SaaS explainer and walkthrough projects start at $950. Short social ads start at $500, while larger launch productions start at $1,850+. Your quote defines the scope and final project price before production begins.
How long does a typical project take?
A standard product explainer video typically takes 7–14 days. For more complex projects, custom animation styles, or video series, we allocate 4–6 weeks. Every project deadline is agreed upfront and tracked throughout production. We plan around your launch date and communicate early if anything affects the schedule.
What's included in the price?
Script, storyboard, animation, sound design, voiceover, and commercial rights: everything you need to publish and promote your video. The number of revision rounds is defined in your project agreement, with feedback tied to specific production stages.
What determines the final project cost?
The final price depends on the video's length, animation complexity, design requirements, and production scope. Every project is quoted individually with a fixed price before production begins.
Do you work with SaaS startups and early-stage products?
Yes. Many clients reach out before launch or while their product is still in development. We can work from Figma designs, prototypes, or early product builds to create a polished video for launch, sales, or product marketing.
How do you work with our Figma files and UI assets?
Share access to your Figma project. We extract the vector elements, clean up the layers, and prep them for After Effects, matching your brand's official design guidelines exactly. No clean Figma file? We can pull assets from your live website instead, though Figma files let us move faster.
Can you match our existing brand guidelines?
Yes. We work directly with your design system, typography, colors, UI kit, and brand guidelines, so every video looks and feels like it was built by your own product team.
Can you sign an NDA?
Yes. We'll sign an NDA before reviewing your product or confidential materials.
Why don't you showcase more recent projects?
Many of our recent projects were created under non-disclosure agreements (NDAs) for B2B SaaS companies and agencies. We only showcase work we're authorized to publish. Client confidentiality is a core part of how we work. Every client gets the same senior-level attention, whether their project is publicly showcased or stays completely confidential.
What happens if our app UI changes a few months after launch?
If your project includes organized source files, we can usually update UI elements, text, or other applicable assets without rebuilding the entire video. Updates are quoted separately based on the scope of the changes.
Do you handle the entire production end-to-end?
Yes. We handle the entire pipeline: analyzing your product, refining your script, screen-recording your UI, animating, and sound design. If your package includes a voiceover, we manage the hiring and synchronization of professional native English voice actors.
How do we collaborate? Do we need to jump on Zoom calls?
We operate on a 100% asynchronous, text-driven workflow via email and Telegram. Everything stays documented in writing, so nothing gets lost between time zones.
Do you provide professional native English voiceovers?
Yes. We work with professional native English voice actors (US and UK accents) and handle casting, recording, direction, and synchronization, so the voice fits your product and audience.
Do I get full commercial rights and the source files?
Yes. Upon final payment, you'll receive the commercial rights to the final video deliverable as specified in your project agreement. For Explainer & Walkthrough and Product Launch & Pitch packages, we also provide organized Adobe After Effects (.AEP) source files. Third-party assets, such as licensed music, stock footage, or fonts, remain subject to their respective license terms.
How do payments, invoicing, and contracts work?
We operate under a standard B2B agreement with a 50/50 payment schedule: 50% upfront to reserve your production slot and 50% upon final approval, before delivery. Professional invoices are provided for every project and are suitable for US and EU corporate accounting. Our pricing is fixed from the start. If the project scope changes, we'll discuss it with you first and provide a separate fixed quote before any additional work begins.
Is Bulat Visual the right fit for my project?
This isn't the right fit if you're purely price-shopping or need a video delivered overnight. We work best with B2B teams who treat video as a long-term growth investment, not just another item to check off a list.
CONTACT
Let's Build Your Video
Tell us about your product, audience, and where you plan to use the video - homepage, product page, launch, sales, or onboarding.
We'll reply with a rough scope, timeline, and budget estimate. If it's a fit, we start production.
CONTACT
Let's Build Your Video
Tell us about your product, audience, and where you plan to use the video - homepage, product page, launch, sales, or onboarding.
We'll reply with a rough scope, timeline, and budget estimate. If it's a fit, we start production.
★ 5.0 on Upwork (60+ reviews)
300+ projects delivered
Usually replies within 12 hours.
★ 5.0 on Upwork (60+ reviews)
300+ projects delivered
Usually replies within 12 hours.
We'll reply within 12 hours with a fixed-price estimate and production timeline. Feel free to reach out by Email or Telegram - whichever is more convenient for you.
We'll reply within 12 hours with a fixed-price estimate and production timeline.
Your information is only used to respond to your inquiry. No spam.
