Client
Customers.ai
Year
2024
Industry
B2B SaaS / Revenue Acceleration
Duration
Long-Term Retainer
Project Goal & Deliverables
Customers.ai needed to visually simplify multi-step B2B marketing workflows and automated visitor identification features for their HighLevel integration. Additionally, they required a complex, interactive logo marquee for their live homepage hero section that could handle 100+ brand layers without degrading site load speed or mobile performance.
Scope of Work
Product Explainers & Onboarding Systems: Engineered fast-paced video walkthroughs, modular training modules, custom chapter slides, and UI feature demos.
Vector Optimization for Lottie: Converted and re-engineered 100+ brand logos into clean vector AI paths to guarantee smooth, lightweight .json rendering.
Interactive 3D-Flip & Marquee Motion: Designed a multi-column, looping logo marquee with random card-flip transitions displaying live customer ROI metrics.
Technical Consultation: Provided direct guidance to Customers.ai web developers regarding Lottie Canvas rendering methods and CSS container alignment.
The Solution
Engineered a fast-paced video explainer suite with high-contrast UI callouts, custom screenshot frames, and structured onboarding chapters. For the web hero section, all brand logos were manually re-engineered into clean vector paths, delivering a silky-smooth 60 FPS Lottie (.json) animation under 1MB.
The Results
C-Suite & Team Acclaim: Direct approval from executive leadership ("My boss said that your video is incredible!") and complete validation of web motion assets ("It looks like I envisioned, which is really cool... Big time appreciate it!").
Flawless Technical Execution: Successfully deployed a complex 100+ layer Lottie animation under 1MB file size with zero performance degradation on the client's homepage.
End-to-End Retainer Partnership: Delivered 5+ video projects, onboarding assets, and core website animations under tight deadlines.
Client Testimonial
You're a rockstar... My boss said that your video is "incredible"!! Thank you for working with me again! Happy with our work together 🙂
Virginia Nussey — Director of Marketing at Customers.ai
