Client
CodeGuard
Year
2024
Industry
Automotive Tech & Cybersecurity
Duration
7 days
Project Goal & Deliverables
CodeGuard needed an authoritative, high-converting 60-second explainer video and social media ad campaign to demonstrate their PIN-based anti-theft system against car theft vectors (relay attacks, signal spoofing, key theft). The project required fine-tuning dramatic voiceover delivery, animating complex UI/keypad interactions, and providing creative art direction to supervise external motion design assets.
Scope of Work
Explainer Video & Social Ad Production: Produced full-length 60-second explainer videos and cut-down 30-second Facebook ad campaigns with CTA integration.
Motion Art Direction & Supervision: Served as Creative Lead/Supervisor to refine external freelancer animation assets, fix timing, and uphold brand quality.
Audio Engineering & Dynamic Pacing: Selected and synchronized multi-take voiceovers, custom stopwatch sound effects, and dramatic audio cues.
Custom Motion Graphics & VFX: Engineered spinning press-clip transitions, world map overlays, and interactive blue LED button feedback for CodeGuard keypads.
The Solution
Engineered a dynamic narrative using vintage spinning newspaper headlines (CBC, Global News, Interpol), custom 2D/3D hardware keypad lighting animations, and tense audio soundscapes (stopwatch timing). Art-directed external animation teams to align timing and brand aesthetics, and delivered optimized 30-second Facebook ad cuts with tailored calls-to-action.
The Results
Client Endorsement & Bonus: Received top-tier pricing and a performance bonus after the founder cited superior talent ("Bulat, I like your work and your style. You're very talented... Phenomenal work!").
Creative Direction Mandate: Entrusted by executive leadership to supervise external design teams and maintain studio-grade motion standards across campaigns.
Cross-Platform Ad Deployment: Deployed as primary landing page media and high-converting performance ads across social channels (Facebook/Meta).
Client Testimonial
Excellent communication, professional work. Will definitely hire again.
Jerry Arnstein - Head of Sales Ops, CodeGuard
