Motion Design
B2B Tech & Security
2024
Multi-Year Retainer
Explainer Runtime
Upwork Client Rating
CodeGuard — Automotive Security Explainer
Storytelling & Script
Technical Threat Breakdown
Visualized complex automotive vulnerabilities - relay attacks, signal cloning, and key fob theft - into an engaging, problem-solving narrative.
UI & Hardware Motion
Interactive PIN Simulation
Modeled and animated the physical CodeGuard keypad, engineering glowing button feedback and digital activation states inside car cabin environments.
Creative Supervision
Art Direction & Quality Control
Stepped in to supervise secondary animation teams, tightening scene pacing, typography consistency, and editorial timing for executive sign-off.
Multi-Format Distribution
Bilingual & Social Ad Cuts
Produced bilingual retail digital signage, dedicated French/English versions, and 30-second Facebook ad cutdowns.
01
Threat Research & News Curation
Gathered authentic Canadian news reports on vehicle theft surges, building a dramatic 3D spinning headline sequence to hook viewers in the first 5 seconds.
02
Audio Pacing & Voiceover Directing
Auditioned voice talent, cut sound effects to build tension (stopwatch ticking during break-in attempts), and fine-tuned vocal emphasis for maximum clarity.
03
Hardware UI Simulation
Designed custom illumination effects on keypad inputs and integrated vehicle dashboard mockups to illustrate how the PIN immobilizer overrides theft attempts.
04
Iterative Polish & Ad Adaptation
Refined subtitle typography and pacing based on client reviews, later repurposing the master asset into optimized 30-second Facebook video ads.
Automotive hardware explainers often get bogged down in dry technical schematics.
Our strategy was to lead with the acute pain point: showing how easily modern keyless cars are stolen in under 60 seconds via relay attacks.
The video contrasts a relay-theft scenario with the driver's use of the CodeGuard keypad and PIN-entry sequence.
Multi-Year Repeat Client
Built a trusted multi-year relationship resulting in 7+ separate contracts spanning explainers, retail signage, and social ads.
Client-Initiated Bonus
Delivered top-tier execution on a tight timeline, earning an immediate $100 performance bonus directly upon milestone approval.
Supervisory Trust
Entrusted with creative supervision to rescue and polish secondary animation deliverables that failed to meet the client's internal standards.
"
Phenomenal work! I really like your style, you're very talented. You're a great provider - working with you actually makes me want to make more videos!
Jerry Arnstein
Head of Sales Ops, CodeGuard
7+
Contracts with Client
100%
Custom Visual Pacing
5.0
Perfect Upwork Score
