Motion Design
Mobile App & ASO
2025
2 days
Concept to Store Ready
Revisions on First Draft
Sleep Sounds — Mobile App ASO Video
Figma UI Motion
Vector UI Deconstruction
Separated raw Figma vector layers to animate interactive sound-mixing sliders, category cards, and subtle interface glows.
3D Mockups
Atmospheric 3D Device Framing
Integrated floating smartphone mockups with smooth camera pans against tranquil nature backgrounds (forests, streams, rain).
Sound Design
ASMR & Ambient Audio Mixing
Curated and mixed multi-layered ambient soundscapes (rain, birds, water streams) to evoke a calming, sleep-inducing mood.
ASO & Optimization
Paywall & Storefront Delivery
Formatted 16:9 landscape previews for Google Play and rendered an ultra-compressed, sub-1MB vertical loop for in-app paywalls.
01
Vector Extraction & Cleanup
Requested native vector curves from Figma, removing ad placeholders and isolating individual volume toggles for smooth keyframing.
02
Pacing & Atmospheric Soundscape
Mapped out gentle camera drifts and synchronized nature audio stems to establish a slow, calm pace.
03
3D Device Rendering
Composited screen captures into photorealistic mobile mockups, balancing depth-of-field blur with sharp UI legibility.
04
In-App Paywall Compression
Adapted the primary landscape edit into a 1080×1730 vertical format, tuning bitrate and frame duration to hit strict sub-1MB mobile limits.
ASO (App Store Optimization) videos must achieve two conflicting goals: demonstrate software functionality while instantly conveying emotional mood.
For Sleep Sounds, we avoided jarring cuts or aggressive kinetic effects. Instead, we engineered slow, continuous camera glides across 3D device frames, paired with authentic Figma vector slider animations.
This showed the sound-mixer workflow while keeping the visual tone calm and consistent with the product.
Zero-Revision Sign-Off
The primary Google Play promo video was approved by the client on the very first review without a single timing or visual edit.
Immediate Follow-Up Order
The client expanded the scope on the spot, ordering a dedicated in-app paywall loop and a second explainer for their Cast to TV app.
Strict Technical Compliance
Delivered a 1080×1730 vertical video under 1MB for use inside the in-app subscription flow.
"
Everything is super! Quality, speed, and communication were all top-notch. Watched it - looks great! Highly recommended for collaboration!
Dmytro Antonenko
Product Lead - AppBoosty
5.0
Freelancehunt Rating
<1MB
In-App Payload Size
48h
Turnaround Time
