Client
SORCE
Year
2023
Industry
B2B SaaS / Corporate Health & Wellness
Duration
14 days
Project Goal & Deliverables
SORCE needed a suite of sleek, high-converting promo videos and app demonstration assets to communicate their corporate wellness platform to enterprise decision-makers and B2B clients. The challenge was to elevate flat stock footage, raw speaker clips, and Figma app screens into a cohesive, premium brand experience—integrating live lip-sync green-screen video into app mockups and animating complex UI interactions.
Scope of Work
Promo Video Production & Motion Design: Produced 90-second B2B promotional videos combining curated B-roll, custom typography, and branded color palettes.
Figma-to-Motion Workflow: Exported UI components directly from Figma to engineer custom vector app animations and interactive mobile mockups.
Green Screen Compositing: Integrated live green-screen founder video directly into iPhone app mockups matching strict brand guidelines.
Legacy Asset Editing & Audio Recovery: Seamlessly modified existing corporate website videos, removing unwanted segments and rebuilding background audio tracks without project source files.
The Solution
Engineered a dynamic motion design framework using dark navy brand colorways, subtle animated UI overlays, and custom iPhone app mockups extracted directly from Figma vector files. Keyed green-screen founder recordings into interactive mobile frames, synchronized multi-track audio, and built custom UI animations to showcase the software's core features.
The Results
Multi-Project Retainer Extension: Initial assignment expanded into multiple follow-up video projects, website asset edits, and app demo development with both company co-founders.
Executive Leadership Acclaim: High praise from executive leadership ("The intro sequence looks amazing! You really improved the overall quality from v1. Great job!").
High-End Motion Quality: Delivered custom vector UI motion that elevated the brand above standard screen recordings.
Client Testimonial
Bulat is a good communicator and expresses his opinions directly. He was able to elevate the aesthetic without going over budget. He went above and beyond and delivered on time. I will use him again.
Jessica Corbin — Founder SORCE
