Motion Design
B2B SaaS & HealthTech
2023
14 days
Vector UI Extraction
Client Retention Rate
SORCE — B2B SaaS Product Video
Figma & UI Motion
Figma-to-Motion Workflow
Extracted vector UI components directly from Figma to animate interactive mobile interfaces and polished app walkthroughs.
UI Animation for SaaS
Visual Compositing
Chroma Key & Device Tracking
Keyed live green-screen founder recordings, embedding real-world human presence directly into dynamic 3D mobile frames.
Editorial & B-Roll
Curated Cinematic B-Roll
Selected and color-matched high-tier stock footage, structuring pacing around dual-tone brand guidelines and kinetic typography.
Asset Recovery
Audio & Legacy Video Repair
Restored existing corporate website assets by cutting outdated sections and reconstructing clean background audio without source project files.
01
Paper Edit & Storyboard Audit
Reviewed script timecodes and paper edits, aligning core B-roll selections with the company's official brand book guidelines.
02
Figma UI Deconstruction
Sourced high-resolution vector assets directly from the client's Figma file, rigging them for clean, multi-layered mobile animations.
03
Chroma Keying & Compositing
Treated low-light phone recordings, clean-keyed green screen artifacts, and composited the founder seamlessly into the intro sequence.
04
Multi-Asset Expansion
Delivered the flagship promo, followed by rapid audio fixes for corporate website videos and preparation for the upcoming mobile app demo.
Early-stage wellness platforms often struggle with dry, generic stock video presentation.
To avoid the "stock footage fatigue," we built a custom motion framework in After Effects using SORCE's deep navy palette and subtle vector overlays.
By embedding keyed founder video directly into iPhone app mockups, we created an immediate human connection while clearly demonstrating how the enterprise software functions.
Multi-Project Expansion
What began as a single 90-second edit expanded into a multi-project relationship covering website fixes, promos, and app demos.
Executive Leadership Praise
Founder Jessica Corbin praised the rapid quality leap: "The intro sequence looks amazing! You really improved the overall quality. Great job!"
Zero-Friction Technical Fixes
Successfully salvaged live website videos by removing obsolete pandemic segments and rebuilding music stems without original source files.
"
The intro sequence looks amazing! You really improved the overall quality from v1. Great job! Bulat is a good communicator who goes above and beyond, delivering on time. Really appreciate your work!
Jessica Corbin
Founder & CEO - SORCE
3
Separate Projects Shipped
100%
Figma Vector Accuracy
24h
Emergency Video Fix Turnaround
