Motion Design

B2B SaaS & HealthTech

2023

14 days

SORCE — B2B SaaS Product Video

SORCE — B2B SaaS Product Video

SORCE — B2B SaaS Product Video

A wellness brand video combining founder footage, animated mobile app screens, and lifestyle B-roll.

A wellness brand video combining founder footage, animated mobile app screens, and lifestyle B-roll.

3+

Video Assets Delivered

3+

Video Assets Delivered

Figma

Figma

Vector UI Extraction

Repeat Work

Repeat Work

Repeat Work

Multiple Projects

SORCE mobile health coaching app with daily status, audio guidance, and coach profiles

SORCE — B2B SaaS Product Video

SCOPE OF WORK

What was built

SCOPE OF WORK

What was built

Figma & UI Motion

Figma-to-Motion Workflow

Extracted vector UI assets from Figma to animate mobile app screens and coach cards.

UI Animation for SaaS

Visual Compositing

Chroma Key & Device Tracking

Keyed live green-screen founder recordings, embedding real-world human presence directly into dynamic 3D mobile frames.

Editorial & B-Roll

Curated Cinematic B-Roll

Selected and color-matched lifestyle footage, using branded graphic transitions to support the spoken guidance.

Asset Recovery

Audio & Legacy Video Repair

Restored existing corporate website assets by cutting outdated sections and reconstructing clean background audio without source project files.

APPROACH

How the work was done

APPROACH

How the work was done

01

Paper Edit & Storyboard Audit

Reviewed script timecodes and paper edits, aligning core B-roll selections with the company's official brand book guidelines.

02

Figma UI Deconstruction

Sourced high-resolution vector assets directly from the client's Figma file, rigging them for clean, multi-layered mobile animations.

03

Chroma Keying & Compositing

Treated low-light phone recordings, clean-keyed green screen artifacts, and composited the founder seamlessly into the intro sequence.

04

Multi-Asset Expansion

Delivered the flagship promo, followed by rapid audio fixes for corporate website videos and preparation for the upcoming mobile app demo.

The video introduces founder Jessica Corbin and guides viewers through breathing and body awareness.

Animated app screens and coach cards appear in the opening and closing sequences. Lifestyle footage and branded graphic transitions support the spoken guidance throughout the central section.

RESULTS

How it landed

RESULTS

How it landed

Multi-Project Expansion

The initial video project led to repeat work, including edits and audio fixes for existing website videos.

Executive Leadership Praise

Founder Jessica Corbin praised the rapid quality leap: "The intro sequence looks amazing! You really improved the overall quality. Great job!"

Zero-Friction Technical Fixes

Salvaged live website videos by removing obsolete pandemic segments and rebuilding music stems without original source files.

"

The intro sequence looks amazing! You really improved the overall quality from v1. Great job! Bulat is a good communicator who goes above and beyond, delivering on time. Really appreciate your work!

Jessica Corbin

Founder & CEO - SORCE

3

Separate Projects Shipped

Figma

Vector Assets

24h

Emergency Video Fix Turnaround